No Consent Headaches
Because TrustedMatch never processes or stores personal data in cleartext, it operates entirely on pseudonymized hashes. Under GDPR, pseudonymized data — when handled properly — is not considered identifiable personal data.
This means you can rely on legitimate interest as your lawful basis for processing, with a minimal risk profile. There’s no need to rebuild your consent banners or worry about cookie walls.
Of course, transparency remains key: document this approach in your privacy policy, inform users about pseudonymization, and provide an easy opt‑out mechanism.
The result is a cleaner user experience, faster roll‑outs, and robust compliance audits without endless consent checkbox menus.
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