No Consent Headaches

Because TrustedMatch never processes or stores personal data in cleartext, it operates entirely on pseudonymized hashes. Under GDPR, pseudonymized data — when handled properly — is not considered identifiable personal data.

This means you can rely on legitimate interest as your lawful basis for processing, with a minimal risk profile. There’s no need to rebuild your consent banners or worry about cookie walls.

Of course, transparency remains key: document this approach in your privacy policy, inform users about pseudonymization, and provide an easy opt‑out mechanism.

The result is a cleaner user experience, faster roll‑outs, and robust compliance audits without endless consent checkbox menus.